For Immediate Release
Sept. 21, 2015
CONTACTS
Matt Myerhoff, City of Malibu
(818) 293-8962 / mmyerhoff@malibucity.org [mailto:mmyerhoff@malibucity.org]
Marc Lifsher, Senator Fran Pavley
(916) 651-4027 / marc.lifsher@sen.ca.gov [mailto:marc.lifsher@sen.ca.gov]
Colleen Beamish, Senator Ben Allen
(310) 318-6994 / colleen.beamish@sen.ca.gov [mailto:colleen.beamish@sen.ca.gov]
Sean MacNeil, Assemblymember Richard Bloom
(916) 319-2050 / sean.macneil@asm.ca.gov [mailto:sean.macneil@asm.ca.gov]
Pacific Coast Highway Task Force Video Wins National Award
for Best Public Service Announcement
(Malibu, CA) – The City of Malibu, Senators Fran Pavley and Ben Allen, and Assemblymember Richard Bloom announced that the PCH Task Force video, “PCH Group Therapy,” which promotes safety on Pacific Coast Highway (PCH) won the City County Communications and Marketing Association national award for best public service announcement.
“The City of Malibu is extremely proud that the PCH Task Force’s work on the safety video was recognized with this prestigious award,” said Malibu Mayor John Sibert. “I hope the exposure from the award will drive home the video’s important message – we all need to share the road and keep PCH safe.”
“The collaboration of the dedicated members of the Task Force in creating the safety PSA is the same cooperative effort they use to address the unique safety challenges faced by users of Pacific Coast Highway throughout the year,” said Assemblymember Richard Bloom. “Task Force members traverse PCH regularly and devised an interesting and topical ‘group therapy’ storyline that resonates well with viewers and reminds us all to ‘Slow Down, Know the Bike Laws and Pay Attention’.”
“This award is really gratifying,” said State Senator Fran Pavley, who represents Malibu. “It underscores our message to motorists, cyclists and pedestrians that they need to be ever aware to make sure PCH is both beautiful and safe.”
“We know that public education is a key element to solving Pacific Coast Highway’s chronic safety challenges. Winning this national award will help increase awareness of the simple precautions people can take to prevent accidents, and save lives,” said Senator Ben Allen.
The video, which depicts a fictional group therapy session for users of the iconic coastal state highway, was created as part of an Office of Traffic Safety (OTS) grant given to the City of Malibu on behalf of the PCH Task Force. The Task Force is chaired by Senators Pavley and Allen and Assemblymember Bloom.
The grant, a partnership with the National Highway Traffic Safety Administration, seeks to improve safety on PCH, one of California’s most famous and popular roads through a combination of a safety study, pedestrian training sessions, changeable message signs, and public outreach. The video was created as part of the public outreach portion of the grant, and has been distributed to over 100 media outlets in Southern California and widely on social media.
The City County Communications and Marketing Association (3CMA) awards recognizes outstanding local government achievements in communications, public-sector marketing and citizen-government relationships. Called “The Savvies,” these awards salute skilled and effective city, county, agency or district professionals who have creatively planned and carried out successful innovations in communications and marketing. Three finalists are named from hundreds of nominations in each judging category and the winners were announced at the organization’s annual conference on Thursday, September 10, in Atlanta.
For more information and to see the video, visit https://www.youtube.com/watch?v=e0IXIqEUXtM [https://www.youtube.com/watch?v=e0IXIqEUXtM] .
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